martes, 17 de febrero de 2009


Too young? Preteen girls get leg, bikini waxes

Moms are bringing daughters to spas for hair removal before puberty


By Vidya Rao
TODAY staff
updated 5:07 p.m. CT, Wed., Aug. 13, 2008

Philadelphia aesthetician Melanie Engle, whose specialty is eyebrow shaping, is no stranger to odd requests. But nothing prepared her for being asked by one client to book a bikini wax appointment for her 8-year-old daughter.

“The first thing I had to do was try and stay calm, and not yell ‘What are you thinking?’ ” said Engle. “This wasn’t about the girl developing hair early — it was the mother’s obsession with wanting her daughter to be a supermodel.”

Waxing body hair — from the simple shaping of an eyebrow arch to the painful transformation of the bikini line — has long been a rite of passage for adult women. But now, more mothers around the U.S. are taking their tweens — kids 10 to 12 years old and some even younger — to salons to get body hair removed.

“For waxing, 12 years old is the ‘new normal,’ ” Engle said.

The International Spa Association reports that 16 percent of teens who have visited a spa have had a hair removal procedure done, but the organization has no numbers for younger children because they aren’t allowed to survey them. Several salon owners around the country told TODAYshow.com that the number of kids 12 and under coming in for waxing services has increased dramatically over the past three years.

“There is a huge demand for waxing,” said Diane Fisher, owner of Eclips Salon and Eclips Kids Day Spa in McLean and Ashburn, Va., both Washington, D.C., suburbs. “Some kids do have a lot of hair. A 10-year-old with a dark mustache is going to feel self-conscious, and is going to ask for waxing.”

Nearly 20 percent of the clients that Nance Mitchell sees for bikini waxes in her Beverly Hills, Calif., salon are tweens, she says.

“The increase began a couple of years ago,” said Mitchell, who has been doing bikini waxes for more than 30 years. “Some kids come in with their mothers when the mothers are getting waxed, so they want to do it too. One 10-year-old had thick hair coming down her leg, and she had a bikini and leg wax because she couldn’t go to camp like that without getting teased.”

extracto de: http://www.msnbc.msn.com/id/26182276/

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La tendencia marca patrones de la forma cómo las personas deben actuar. Esta afirmación suena a hipnosis, como si no hubiera albedrío de escoger sino sólo de tomar lo que la moda nos impone y actuar con esa imposición inhiriéndola en nuestras vidas. En este caso, el marketing ha aprovechado una vez más las tendencias para incrementar sus ventas a partir de las debilidades conductuales de esas, de las mamás que lo quieren todo perfecto para sí mismas y para sus hijas, las mamás fashion. El ideal de perfección rodea la necesidad de sentirnos perfectamente promedio. Esto, en el caso de las hijas, no sólo que las afecta psicológicamente, sino que afecta sociológicamente a una generación.

¿Depilarse? ¿Desde tan temprano? Hasta qué punto puede llegar el soft power a enrolarse en nuestras vidas, y ahora, en el de las generaciones más retoñas. Niñas de 6, 8, 12 años sometidas al doloroso trauma de ser mujer: las depilan con cera para que luzcan más sexies, más deseables… Sí, es cierto que en algunos casos, en que las nenas crecen más prematuramente, pueden sentirse diferentes y avergonzadas de su exceso de pelo corporal. Sin embargo, estamos deshumanizando la posibilidad de no encajar en el marco de lo ‘promedio’ y envés, buscamos que aquellos que lucen –un poco más que- o –un poco menos que- lo promedio, tengamos que someternos a operaciones que limitan nuestra posibilidad de ser idénticos a nosotros mismos. En el caso de las niñas depiladas, llega a ser más crítico porque estamos hablando de niñas. Niñas. Qué tienen que ver con nuestros caprichos posmodernos…

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